UGG has propelled culture forward for decades, tapping into many spaces beyond the footwear and fashion spheres and being embraced by athletes, musicians and artists alike. Especially within New York culture, the brand has become a local icon — often seen paired with puffer coats during brisk city winters. As such, it only made sense for the footwear brand to tap one of NYC’s biggest cultural arenas, Barclays Center, for a bold partnership as part of its Fall/Winter 2025 programming.UGG began with a sports-infused heritage, as the comfortable boot was a fan favorite among surfers in Southern California. Now, the brand’s dynamic styles have been spotted anywhere from the sand to the stadium, as many professional athletes have embraced its offerings as the ideal post-game style. And with all eyes on NBA tunnel walks and athletes’ game-day fits, it only made sense to bridge the gap between sport and style further with this initiative.
