Perfect for “sweeping the clouds away” on sunny days or rainy ones, Xtratuf (a division of Rocky Brands) has introduced a new limited-edition Xtratuf x Sesame Street collection meant to win the hearts of kids of all ages. Whimsical new iterations of the brand’s signature ankle deck boots are festooned with beloved Muppets Big Bird, Elmo, and Cookie Monster. In addition to seven kids’ styles, there are three men’s boots, and two women’s, including a 15” Legacy Boot with a flexible rubber shaft that allows wearers to roll the top down.
“Xtratuf has long been a go-to rain boot for everyone, from fishermen to families and adventurers everywhere,” says Mike Roundhouse, vice president and general manager for the brand. “The relaunch of Sesame Street on Netflix presented the perfect opportunity to blend Xtratuf’s trusted waterproof performance with the playful, feel-good spirit of Sesame Street. It’s a collaboration where dependable footwear meets dependable programming.”
Why include adults in the fun? “Why not?” says Roundhouse. “Xtratuf outfits anyone who wants and needs waterproof performance at its best. Sesame Street and Xtratuf have a similar loyal following by adults and children alike, and we wanted to make sure we provided all ages with this nostalgic product.”
Styles will be sold both at retail and on xtratuf.com.
The post New Xtratuf x Sesame Street Collection Makes a Splash appeared first on Footwear Plus Magazine.