Since its launch in 2017, sneaker label HOFF has (quite literally) hit the ground running. With its array of contemporary lifestyle silhouettes, it has given fashion-conscious fans – including the likes of Sienna Miller, Alexa Chung, and more – a sleek day-to-night footwear solution. Having cemented its signature aesthetic, the Elche-based brand is now entering a new chapter of creative evolution and boundary-pushing design. This week, it announced the appointment of David Tourniaire-Beauciel as its new creative director. Boasting decades of experience in the footwear industry, the designer brings with him a “love for all shoes, even the cheapest and ugliest,” shaping him into what he calls “a sort of schizophrenic designer.” Though he joins the brand at a challenging time for the footwear market, Tourniaire-Beauciel intends to draw from his extensive background to evolve HOFF’s core pillars. From the Balenciaga Triple S to Chloe’s Nama, the design projects, which have immersed him in the worlds of several luxury houses, will help him to define the brand’s blueprint for future expansion. Hypebeast caught up with David Tourniaire-Beauciel to explore his new appointment and plans for HOFF. Keep reading to find out more.
