October is upon us this week, marking the beginning of the final quarter of the year. In anticipation of this, brands have been preparing their lineup of holiday launches, with PUMA, Nike, Crocs, Jordan Brand, Converse, New Balance, and adidas loading up this week with exciting drops. Before we dive into the 10 most notable releases of the week, let’s look back at which headlines caught our eyes in the past seven days.Tom Sachs, having just released his much-anticipated NikeCraft Mars Yard 3.0 sneaker, announced that ISRU participants who were not allocated the shoe would receive access to a pre-order for a special General Purpose Participation Shoe. Additional announcements featuring Nike included Patta’s six collaborative Air Max Dn8s, as well as the unveiling of the Shox Z sneaker. Meanwhile, KNWLS debuted its partnership with the Swoosh during Milan Fashion Week. Jordan Brand rounded things out for Nike by announcing its nine-shoe 30th anniversary collection of Air Jordan 11s that are arriving soon, starting this week.Elsewhere in the sneaker space, Jae Tips hosted a two-city activation for his upcoming Saucony ProGrid Triumph 4 “Flowers Grow Uptown” collection. Ronnie Fieg also let the world know that the next Kith store is coming to Chicago, which will be exclusively launching the brand’s new eight-shoe ASICS collection this weekend. Speaking of ASICS, Up There’s new GEL-KAYANO 12.1 is set to be arriving soon. Launches from GANNI x New Balance and Atiba Jefferson x Vans rounded out the week’s key headlines.With all of the major moments revisited, let’s look ahead at what’s to come, starting with another new sneaker from Salehe Bembury and PUMA. Once you complete your walkthrough, be sure to hit up HBX to see which styles you can purchase today.Salehe Bembury x PUMA Velum Nitro
