There’s no need to be a trained runner to enjoy life in the fast lane. Under Armour’s latest campaign is an ode to the every day athlete; it’s all about personalizing the running experience, and the new Halo collection supports you all along the way. You don’t need a smartwatch and all of the latest gadgets to reach new PRs; your confidence and supportive running shoes like the UA Halo Racer can take you all the way.The “I Run, But I’m Not a Runner” campaign enlisted dedicated individuals who share a passion for running, but are not all professional or habitual runners. Photographer Kyle Flores often runs to get the perfect shot, while Hideout Coffee Bar cofounder Asmine says, “I run the coffee bar, not marathons. Running is not my favourite thing to do, but I do it as part of my training.” The sports lifestyle brand highlights the UA Halo throughout this campaign, a running shoe that’s as stylish and fresh as it is comfortable. It comes in a few different colorways: white, red, all-black and a striking red and black.
