Core Original collection
Alegria is heading to Atlanta with an upbeat message and new collections to match it. The California-based comfort brand’s Spring/Summer ’26 Enjoy the Moment theme puts a fresh, feel-good spin on sandals, sneakers, loafers, flats, and other core favorites.
“Enjoy the Moment is an invitation to just indulge in comfort, style, and playfulness without overthinking,” says CEO Luke Chen. “I think that’s fitting today, especially in business, as there are so many uncertainties. While it’s hard not to deep-dive into the various challenges, perhaps enjoying the moment without overthinking is the key to staying sane.”
Colors with names like Hoity-Toity and Swirling reinforce the notion that comfort can be lighthearted and playful. Even the dress-comfort category gets some fun updates, with perforated uppers and metallics. Custom hardware, hand-woven materials, unique patterns, and unexpected color pops add panache to new styles. Unchanged is the brand’s signature comfort technology and footbed, designed to keep women feeling good on their feet.
And how does Alegria manage to enjoy the moment in the face of ongoing tariff-related disruptions and worries? “We can only try to focus on matters we can control, and that’s product development, merchandising, and branding,” says Chen. At the show, “We are eager to see if our retailers are aligned with our vision for Alegria for next season and how we can continue to carve shelf space for Alegria at retail.”
Collection highlights include the addition of the Odessa style to the Core Original category, three newcomers (Blinda, Verah, and Klementine) to the Contemporary Sandals collection, and two (Akimi and Issie) to the Artisan Sandals group. Look for new easy-on, easy-off Lifestyle Sneakers Celeste, Cedder, and Regale, too.
Ameliah
Celeste
Blinda
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