Rainscape 12″ boot
Women’s footwear will be the lead story from The Original Muck Boot Company in Atlanta this summer. “It’s one of the fastest growing categories for us,” says Chris Lorenzo, vice president and general manager of the Rocky Brands subsidiary.
The brand is introducing a new Rainscape Collection of vulcanized rubber boots for Spring/Summer ’26 that’s “not just colorful and fashionable, but functional and comfortable,” says Lorenzo. Look for several colors in 12”, 8”, and Chelsea heights with an upgraded footbed featuring a molded PU insert with memory foam for added comfort and an SRA-rated rubber outsole for better traction on wet surfaces.
“The Rainscape color palette follows trends similar to large retailers in the outdoor space, where soft, cool pastel colors are popular,” according to Lorenzo. Muck is adding similar on-trend colors to its women’s Muckster Lite Clog Collection.
The brand is also introducing new Muckster Lite Clogs for Men’s, Women’s, and Kids to celebrate the 2026 Semiquincentennial. “A Red, White, and Blue Swirl Clog along with commemorative tokens will help our consumers celebrate 250 years of USA,” says Lorenzo. And with North America hosting the World Cup next year, “this clog will play well to showcase our customers’ pride for America,” he says.
One of Lorenzo’s top goals is to make sure customers know that “Rocky Brands is in a great inventory position with our key products to allow them to be in stock for this fall and holiday season,” he explains. “Our diversity in manufacturing, including owned facilities in Dominican Republic, Puerto Rico, and even our China factory allows us to be creative and flexible.”
Rainscape 6″ boot
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