Rocky Boots is partnering with GovTools, a sales rep firm contracted by Dix Defense to show its lines directly to the U.S. Government through additional shows and base visits. The move solidifies Rocky’s commitment to delivering best-in-class footwear solutions to America’s service members.
“We are incredibly excited to welcome GovTools as an extension of our team,” states Mark Dean, vice president and general manager of Rocky Boots Commercial Military and Public Service Division. “Their depth of knowledge, boots-on-the-ground field experience, and strong federal relationships make them an ideal partner to help grow our footprint.”
GovTools brings a combined 60 years of first-hand experience and understanding of the end user’s needs, concentrating its efforts on serving the Department of Defense and other federal agencies, including the U.S. Army, Navy, Marine Corps, Air Force, and Coast Guard. In addition to Rocky, GovTools represents other leading tactical brands allowing for multi-pronged solutions tailored for the military and public service. Based in Herndon, VA, GovTools maintains close proximity to key federal decision-makers.
“We take pride in being subject matter experts for the brands we represent,” says Adam Rotruck, president at GovTools.. “We like to be the horsepower behind the brand, driving it forward with passion and purpose—always guided by the vision and strategy of our partners. We’re thrilled to now represent Rocky and are committed to delivering results and serving those who protect our country.”
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