For Jordan Brand, each year’s start to the summer is a special time. Historically, the division reveals its latest entry in its legendary Air Jordan series at this time and looks to be doing so once again this year. Following up on the Air Jordan 37, which was revealed on July 6 of 2022, the Air Jordan 38 is gearing up for its launch. Now, while the brand hasn’t shared its storytelling just yet, its official images of the new shoe have arrived.Appearing in its debut “Fundamental” colorway, the Air Jordan 38 is featured in a mixed material build that ranges from leather to a woven knit. The colorway itself balances black, white and “Siren Red” with the rubber outsole appearing in a translucent white. As for its branding, the Jumpman logo appears at the tongue, heel and sockliner.Stay tuned for an official announcement of the Air Jordan 38 from Nike in the coming weeks. Currently, the Air Jordan 38 is expected to first land on shelves in this “Fundamental” colorway on August 18 via Nike and select retailers at a price of $200 USD.Looking for more of the latest headlines in the footwear industry? We’ve got you covered. Jordan Brand’s holiday season lineup is led by several looks, including the Air Jordan 4 Craft “Medium Olive” which has just surfaced with on-foot imagery.Click here to view full gallery at Hypebeast
