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PUMA and The Whitaker Group’s New Platform Is Bigger Than Sneakers

PUMA and The Whitaker Group are expanding their long-running partnership with the launch of CODA, a new multi-season storytelling platform that looks beyond product to explore how culture is inherited, reimagined and ultimately pushed forward.Named after the concluding passage of a musical composition, CODA reframes the term as the moment between an ending and a new beginning. It’s that transitional space where ideas, movements, and cultural touchstones are passed from one generation to the next, only to be challenged, reshaped and transformed into something entirely new.The platform debuts with a teaser film establishing the tone for what PUMA and The Whitaker Group describe as an ongoing exploration of sport, style, design, and community. Future chapters will spotlight creators, artists and tastemakers who reinterpret what they’ve inherited through footwear, apparel, storytelling, experiences, and creative collaborations.”Legacy is often viewed as a destination, but we believe it is a responsibility,” said James Whitner, founder of The Whitaker Group. “What we inherit is only part of the story. The greater challenge is determining what we build from it.”For PUMA, the initiative also reinforces its continued investment in the communities shaping contemporary sport and street culture. “Through the CODA platform, we are purposefully reinvesting in the creators, tastemakers, and communities that continue to shape and propel this culture,” said Tara McRae, President of PUMA North America.As the platform unfolds across multiple seasons, PUMA and The Whitaker Group will look beyond sneakers and apparel as the end goal, treating CODA as the starting point for a broader conversation around influence, identity, and cultural evolution.

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Miu Miu’s Bubble Shoe Is Back With a Little Extra Shine

Name: Miu Miu Bubble ShoeColorway: Nylon Tech/Scamosciato and Nylon Ricamo/ScamosciatoMSRP: $1,170 USD and $2,250 USDRelease Date: Fall 2026Miu Miu is digging into its archives once again, reviving the Bubble Shoe for Fall/Winter 2026.Originally introduced in the early 2000s, the Bubble Shoe returns with a softer, more deconstructed construction. The upper has been refined in supple leather and suede with light padding throughout, balancing the comfort of an everyday sneaker with Miu Miu’s signature elevated finish. Technical cotton laces, complete with contrast-dipped tips, add another playful detail alongside the house’s understated branding.The standout version, however, is the Nylon Ricamo and Scamosciato edition first unveiled on Miu Miu’s FW26 runway in Paris. Finished with jeweled embroidery across the upper, the silhouette pushes the sporty archive model further into the luxury space without losing its athletic DNA.Underfoot, Miu Miu has also reworked the Bubble’s defining sole. Updated with lightweight construction and layered translucent detailing, the sculpted outsole feels noticeably more contemporary while retaining the fluid lines that made the original stand out more than two decades ago.Blending archival sportswear with the playful femininity that’s come to define the house under Miuccia Prada, the revived Bubble Shoe is another reminder that some of fashion’s best ideas simply need the right moment to return.

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VANDYTHEPINK Serves Up ASICS’ Gel-Kayano 12.1 in “Chocolate” & “Vanilla”

SummaryVANDYTHEPINK and ASICS are launching the ice cream-inspired Gel-Kayano 12.1 in “Chocolate” and “Vanilla” on August 8.The sneakers feature custom branding, continuing the streetwear label’s history of popular food-themed footwear collaborations.Virginia-born streetwear label VANDYTHEPINK has unveiled a second collaboration with ASICS, following up on its 2025 ASICS Gel-Nimbus 10.1 “Banana Split” and “Strawberry” variants with a running theme. The ice cream-inspired Gel-Kayano 12.1 is a two-pack release coming this August, arriving in “Chocolate” and “Vanilla.””Chocolate” naturally carries a brown mesh upper, decorated with ASICS’ classic overlays in silver and light yellow accents that extend to the midsole; meanwhile, “Vanilla” opts for a more expressive palette. With white mesh uppers and a continuation of silver overlays, the “Vanilla” colorway also incorporates small details in baby pink, mint green, and light yellow – reminiscent of a Neapolitan scoop of ice cream. However, the design goes beyond color, offering several Easter eggs for VANDYTHEPINK fans. The eyelets of the collaborative model feature subtle “VANDYTHEPINK” embossing, while the tongue is crowned with a Korean “VANDYTHEPINK” wordmark in place of the usual ASICS insignia. Finally, dual flower motif tags are tucked beneath a lateral overlay at the heel, nodding to the brand’s signature emblem.Beyond VANDYTHEPINK’s 2025 collaboration with ASICS and ATMOS, the brand has released other food-inspired collabs with other footwear purveyors. In 2024, it was the Salomon Speedcross 3, rendered in “Burger”-inspired colors: brown at the tongue, yellow at the toe box, red at the outsoles, and green aglets on the laces. Similarly, in 2023, VANDYTHEPINK collaborated with Clarks Originals for a burger-inspired Wallabee, complete with sesame seed embroidery at the toe box and vegetable-shaped tags replacing the classic leather Clarks tag.The VANDYTHEPINK x Asics Gel-Kayano 12.1 “Chocolate” and “Vanilla” are set for release on August 8 at select retailers and the VANDYTHEPINK website.

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