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PAYNTR Launches “Gator” Collection at Hypegolf Clubhouse in NYC

PAYNTR Golf just dropped something special—and if you caught Jason Day walking the fairways at the 2025 Masters, you already know the deal. The brand’s all-new “Gator” Collection has officially arrived, debuting in the Moving Day RS SC model, one of PAYNTR’s most advanced performance silhouettes. Built for players who thrive under pressure, this release is a nod to those moments when you need your gear to deliver—both in looks and in play.From the jump, the Gator Collection makes a statement. The design is aggressive, sure—but it’s what’s under the hood that really counts. You’re getting top-tier performance tech: a breathable, waterproof CLARINO® upper for lightweight support, a PMXNitro+ midsole for explosive energy return, and a PMX SPEED PLT propulsion plate that helps you dig into the ground and fire through your swing. There’s also a Fast Twist traction system on the outsole for grip, and an ORTHOLITE™ footbed that keeps its shape over time. In short, this thing’s built for the grind.And if you’re in New York City, there’s only one place to really experience it: the Hypegolf Clubhouse. Tucked into the heart of SoHo, the Clubhouse blends golf, fashion, and culture like no other retail space. It’s where the next-gen golfer goes to gear up, hang out, and tap into what’s fresh. Starting September 5, the PAYNTR “Gator” will be available there, giving fans a chance to try on the energy in person—and maybe even level up their look before their next tee time.What makes this drop even more exciting is the story behind it. Jason Day first wore the Gators at Augusta, and the reaction was instant—everyone from tour pros to weekend warriors wanted a pair. According to PAYNTR’s Co-Founder Mike Forsey, “The demand was immediate. We knew we had something special.” Now, after all that anticipation, golfers everywhere finally get to put them to the test.Grab your pair starting September 5 at payntrgolf.com, DICK’S Sporting Goods, Golf Galaxy, and the Hypegolf Clubhouse in NYC.Hypegolf Clubhouse147 Grand Street in SoHoNew York, NY 10013

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adidas x BSTN Celebrate Oktoberfest with a Mediterranean Twist

Summary:adidas and BSTN have collaborated on an Oktoberfest sneaker pack.Two festive colourways – inspired by traditional lederhosen – are available.The collaboration releases September 13 exclusively at BSTN Munich and online.Munich’s Oktoberfest is just around the corner, and to celebrate, German sneaker boutique BSTN has teamed up with adidas on a limited-edition footwear collaboration featuring two unique colourways. But this two-part München sneaker release comes with a Mediterranean twist.In recent years, the growing popularity of the world-famous Volksfest among Italian tourists has become a lighthearted running joke among Munich locals. So much so, that the festival’s second weekend is now affectionately known as “Italian Weekend.”Leaning into this cross-cultural connection, adidas and BSTN have crafted a design that blends the spirit of Oktoberfest with a playful Italian flair. Each sneaker features ‘Salute’ (Italian for “cheers”) branding on the silhouette, along with “Brindiamo” (“let’s raise a glass”) boldly displayed on the collaboration’s custom crest – a warm nod to the festive atmosphere of family, community, and celebration that defines Oktoberfest.Still paying homage to traditional Bavarian attire however, the two colourways – “Dark Brown / Dark Green” and “Taupe / Sage Green” – echo the classic design elements of lederhosen ( the knee-length leather breeches typically worn at the festival). And, the subtle embroidery on each heel adds an extra layer of detail, drawing further inspiration from Wiesn culture.The adidas x BSTN München ‘Oktoberfest’ collection launches on September 13, available at the BSTN flagship store in Munich and online on the brands website.

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Anthony Edwards On The adidas AE 2: Nothing Less Than Legendary

Wrapping his first-ever “Believe That.” tour, NBA star Anthony Edwards journeyed to China for a multi-city campaign in partnership with adidas Basketball, showing his love for the sport’s expansive global community. Amidst this major milestone in Edward’s global rise, he expressed its significance in a conversation with Hypebeast, “It’s something I’ll never forget.”Making his way through Shanghai, Chengdu, and Beijing in the final week of August, the sports superstar hosted a series of events, including fan gatherings, youth-focused activities, and cultural moments, culminating in a visit to the Great Wall.  Edwards also appeared with collaborator Edison Chen of CLOT to introduce the CLOT x Anthony Edwards 1, and brought his “Ant Farm” — a new activation platform — to his Chinese fans with immersive basketball programming. In Shanghai, he gathered thousands of fans for a surprise unveiling of the much-anticipated adidas AE 2, the follow-up to his inaugural adidas 1 silhouette.From the coming NBA season to the sequel of his signature adidas sneaker, Edwards sets his gaze on the future with an all-in attitude and optimistic energy. “I want everything we do to be legendary,” he said regarding his growing adidas line. And as for his 2025-26 NBA season, he says the team will do everything they can to bring the championship to Minnesota — “Believe that,” he concluded.How are you enjoying your China tour?Man, it’s been incredible. The energy out here is unreal. Everywhere we go, the fans show so much love. I’ve been wanting to come out here, so to finally get to experience Chinese basketball culture and see their passion for the game. It’s something I’ll never forget.The adidas Anthony Edwards 1 was an undeniable hit. What made the shoe special to you?The Anthony Edwards 1 was my first signature shoe, so it will always be special to me. It was really special to get to bring it to life with adidas Basketball and the reaction to it was crazy. Seeing it everywhere and hearing everybody talk about it, I’ll never forget that feeling.Anticipation for the adidas Anthony Edwards 2 has been building for a while now. Did you feel any pressure to take things to an even higher level?To me, it’s motivation. The Anthony Edwards 1 set the tone, but the 2 was always about leveling up whether people were anticipating it or not. The goal is always to keep beating yourself year after year. And we did that.Is there anything about the adidas Anthony Edwards 1 that you’re looking to improve upon with the 2?With the 2, my goal was to keep the mix of style and performance. The shoe needs to do what I need it to do on the court, but it’s just as important that the shoe looks trim too.Can you tell us what we can expect from the adidas Anthony Edwards 2?Man, the 2s are next level. It’s lighter and more explosive and we’ve got some crazy colorways coming too.When creating the concept for the adidas Anthony Edwards 2, what did you start with?We started with performance first. The on-court feel has to be perfect. I need a shoe that moves the way I move. The adidas Basketball team built the design around that foundation, making sure that it performs at the highest level, but also still has a bold look and feels like the next evolution of the line.Before moving on to the 2, you’ve teamed up with Edison Chen’s CLOT for a fiery take on the 1. Aside from being the model’s first collaboration, what makes this pair pop?You know we had to end the first era with a bang, and when I saw what Edison had cooked up I was speechless. The details speak for themselves. Straight fire.The marketing behind your partnership with adidas has been one-of-a-kind. How much of your own personality and ideas go into the campaigns?I want everything we do to be legendary. I can’t thank them enough for allowing me to be who I am. From launching the 1 in Atlanta, to letting Nick be a part of the campaign, everything you see is all me. Believe that.Outside of your own sneaker line, what’s your favorite adidas sneaker to wear casually?When I’m off the court, I love to be comfy. Lowkey, you can always catch me in a pair of Adifom IIInfinity slides. When it comes to sneakers, I love the adidas Superstars. Those are timeless.What are you most excited about for the 2025-26 NBA season?Man, it’s all about chasing that championship. We will be doing everything we can to bring that championship to Minnesota too. Believe that.  View this post on Instagram A post shared by HYPEBEAST (@hypebeast)

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