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Converse Japan Taps MoMA For Six ALL STAR LGCY HIs

Name: MoMA x Converse Japan ALL STAR LGCY HIColorways: Kelly Green, Chocolate Brown, Lavender, Royal Blue, Stone Gray, and BlackMSRP: ¥15,400 JPY (approx. $98 USD)Release Date: March 20 (MoMA Japan) and March 27 (Converse Japan)Where to Buy: MoMA Japan and Converse JapanIf PLAY CDG’s heart-covered Chucks defined the 2010s creative class, is MoMA’s Converse Japan collaboration the new uniform for the 2020s? The renowned museum has grown into a global brand, and is heading to Japan to celebrate the legacy of Converse.Taking on Converse Japan’s ALL STAR LGCY HI sneaker, MoMA has assembled six co-branded colorways. These options include “Kelly Green,” “Chocolate Brown,” “Lavender,” “Royal Blue,” “Stone Gray,” and “Black.” Each pair features a tonal canvas upper that hosts the iconic Converse ankle patch at the medial and white MoMA embroidery at the lateral heel. An off-white and black sole supports each shoe, with them arriving in a co-branded box.For those looking to cop a pair, the MoMA x Converse Japan ALL STAR LGCY HI collection is set to drop on March 20 via MoMA in Japan. From there, Converse Japan will host its launch on March 27 with each shoe priced at ¥15,400 JPY (approx. $98 USD). View this post on Instagram A post shared by コンバースジャパン (@converse_jp)

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The adidas Hyperboost Edge Era Is Here

Summaryadidas has just announced its latest breakthrough for running shoes: the Hyperboost EdgeDesigned as a lightweight super trainer, it is backed by a PRIMEWEAVE upper, LIGHTTRAXION outsole, and Hyperboost Pro midsoleThe shoe debuts on March 17 at a price of $200 USDadidas Running just revealed the latest evolution of Boost. Introducing the Hyperboost Edge, a new lightweight super trainer designed for road running.Three key innovations back the sneaker: a PRIMEWEAVE upper, LIGHTTRAXION outsole, and, of course, the all-new Hyperboost Pro midsole. The result is adidas’ first non-plated super trainer, offering a lightweight, propulsive experience. PRIMEWEAVE provides a soft, hyper light woven build for the upper while still emphasizing lockdown. Meanwhile, the Hyperboost Pro foam is all about cushioning, and is supported by integrated heel pods for targeted shock absorption and stability. Completing the build is the full-length LIGHTTRAXION outsole, which is high in traction and grip while remaining thin. In total, a size 8.5 weighs just 255g, and features a 6mm drop and 45mm rearfoot stack.The shoe is set to debut in this red and white colorway on March 17 via adidas at a starting price of $200 USD. From there, a wider launch involving additional colorways is set to take place on May 1.

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Louis Theroux Is the Face of the Nike Air Max 95 “OG Neon”

As Nike’s Air Max 95 “OG Neon” makes its return this week, JD marks the highly anticipated relaunch with a new campaign starring OG journalist and TV host Louis Theroux.As well as being known for his no-holds-barred interview style spotlighting famous and infamous figures from around the world, Theroux is not one to shy away from pop culture, too. Over the years, he’s become an icon in music, fashion and beyond, having even featured in the viral “Jiggle Jiggle” song. The latest campaign reaffirms his cult status as he stars alongside British rapper Kasst 8 as well as JD ambassadors Angry Ginge and The Bov Boys. JD began to tease the visuals back in February with a clip following Kasst 8 – a well-known fan of the Air Max 95 – as he packages the grail sneaker in the stockroom. It wasn’t until last week that the sportswear retailer revealed Theroux as the final campaign star, showing him in a podcast studio with the surprise parcel. The journalist is also seen wearing the Sergio Lozano-designed Air Max 95 model with two tracksuits dropping exclusively at JD in “Black” and “Grey.” Boasting a ‘90s-inspired aesthetic, the woven sets arrive with a baggy silhouette, cuffed bottoms as well as hints of vibrant “neon” tones. Watch the campaign video in the Instagram post below and be sure to explore the accompanying lookbook via the main gallery. View this post on InstagramA post shared by JD Sports (@jdsports) You can now shop the Nike Air Max “OG Neon” on JD’s website, retailing for £175 GBP (approx. $235 USD).

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