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UGG Fuses Craft and Culture with Founder Brian Smith

The UGG story began in the late 1970s, when Brian Smith — an accounting student living in Australia with a deep passion for surfing — had an idea to change his life and travel to Southern California. There, he found himself immersed in surf culture where individuality was valued over convention. One thing stood out: while surfers back home pulled on sheepskin boots after cold morning sessions, his new crew in SoCal didn’t. That gap in the market soon became Smith’s vision.After being rejected from local surf shops, Smith decided to sell his boots “pop-up” style at Malibu Point Beach. The shoe quickly became the next big thing, and within a decade, Hollywood and the fashion world took notice. Celebrities took UGG from the beach to the red carpet premieres, award shows and more. The style became a comfort essential and a style statement — the kind of product that could live in your everyday rotation, but could make waves in elevated spaces.UGG has evolved into a brand that sits at the intersection of sport, fashion and culture. Its partner roster spans renowned designers and creatives. Its collaborations extend from celebrated designers like Telfar and Feng Chen Wang to athletes and icons including Kareem Abdul-Jabbar, Shareef O’Neal and Nigel Sylvester. Whether warming surfers after early morning sessions or making statements in NBA Tunnel fits, UGG continues to prove its ability to move seamlessly between worlds.As the brand approaches 50 years of shaping culture, UGG celebrates its diverse community while honoring its surfing roots through its recently launched AW25 Brand Heritage campaign titled Iconic From the First Step. It includes a video featuring founder Brian Smith discussing how UGG blends comfort and creativity with ease.What started as a boot for the beach is now a symbol of versatility and cultural relevance — worn by those who set the trends, break the rules and live life with the same fearless spirit Brian Smith brought to Malibu in the ’70s.Learn more about the AW25 campaign at ugg.com.

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UNDERCOVER and Vans OTW Deliver New Old Skool, Era Collaborations

Name: UNDERCOVER x Vans OTW Old Skool “Monster,” Era 95 “Dog”Colorway: TBCSKU: VN000VANOFW1, VN000VANBLA1, VN000EE8W001, VN000EE8CJG1MSRP: $175 USD, $155 USDRelease Date: October 31Where to Buy: UNDERCOVERUNDERCOVER and Vans OTW are back with their latest collaborative effort, this time highlighting the Old Skool and Era 95 silhouettes.On the Era 95 “Dog,” the model arrives with a white base and an all-over embroidery of a white and brown pup on some grass with the UNDERCOVER logo underneath. The same graphic lands on the tongue tag, along with a Vans tag below the toebox. Meanwhile, the Old Skool “Monster” follows a similar design against a black pattern, only this time with printed graphics of varying yet colorful creatures. Fitted on the panels are reflective 3M Jazz Stripes.Both options rest on a white midsole with a stamped UNDERCOVER branding and the red rubber Vans heel plate. Either white or black laces tie them together for neat finishes.

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Official Look at the Aritzia x Nike LD-1000 “Fauna Brown”

Name: Aritzia x Nike LD-1000 “Fauna Brown”Colorway: Fauna Brown/Hemp Gum Dark BrownSKU: IO1824-244MSRP: $125 USDRelease Date: October 30Where to Buy: Nike, AritziaNike is collaborating with Vancouver-based retailer Aritzia for the first time on footwear, delivering a chic and minimalist take on the classic LD-1000 silhouette. The “Fauna Brown” colorway elevates the retro runner, merging Nike’s archival heritage with Aritzia’s signature understated aesthetic and focus on polished, everyday style.The original LD-1000 was released in 1977 as a long-distance running shoe, known for its distinctive flared heel. This new collaborative version retains that vintage structure but dramatically updates the materials. The traditional mesh and nylon upper are replaced with rich Fauna Brown leather, giving the shoe a more elevated, fashion-forward finish that perfectly aligns with Aritzia’s clean, design-driven sensibility.Design details emphasize sophisticated minimalism. A muted Swoosh and gum sole complement the tonal look, while subtle features like exposed stitching and a deconstructed tongue nod to the silhouette’s running DNA. Notably, the shoe features a mini-Swoosh on the toe in place of the larger side logo, a move that enhances the overall refinement. Aritzia posted to its social media a teaser of the upcoming release which shows a four-leaf clover charm attached to the laces. This cross-industry union seamlessly merges streetwear with studio polish, making the Aritzia x Nike LD-1000 “Fauna Brown” a versatile wardrobe essential. The shoe is expected to release on October 21 for $125 USD via Aritzia’s channels and select Nike stockists. View this post on InstagramA post shared by Aritzia (@aritzia)

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