Name: Nike Air Max 90 “Dark Smoke Grey”Colorway: Dark Smoke Grey/Sanded PurpleSKU: IF5446-001Retail Price: $145 USDRelease Date: Fall 2025Where to Buy: NikeNike is bringing a new, refined look to a classic silhouette with the official unveiling of the Air Max 90 in a “Dark Smoke Grey/Sanded Purple” colorway. This new release takes the iconic runner and gives it a sleek, modern treatment, appealing to fans of its classic design and a more contemporary aesthetic.The sneaker features a premium build with a mix of materials, including leather, mesh, and nubuck. The upper is dominated by a deep “Dark Smoke Grey,” with subtle variations in tone that create depth and texture across the shoe. The iconic mudguard, quarter panels, and heel tabs are rendered in this primary shade. A key design element is the “Sanded Purple” accent, which adds a subtle pop of color to the Nike and Air Max branding on the tongue and heel, and inside the Air unit window. The black midsole and outsole provide a solid foundation for the design, ensuring that the sneaker is not only visually balanced but also versatile enough for everyday wear.
Month: September 2025
Official Look at the Nike Zoom LeBron NXXT Gen “Bronny”
Name: Nike Zoom LeBron NXXT Genisus “Bronny”Colorway: 40K Gold/IridescentSKU: IB1271-100Retail Price: $170 USDRelease Date: September 12, 2025Where to Buy: NikeIn a powerful nod to the future of the James family dynasty, Nike has officially revealed the Nike Zoom LeBron NXXT Gen in a special “Bronny” colorway. The new sneaker is a tribute to LeBron James’s son, Bronny James, and his journey into professional basketball. This release marks a significant moment, highlighting Bronny as the next generation of talent to be celebrated by the brand.The shoe’s design features a clean and vibrant aesthetic. A Sail and Pale Ivory base creates a neutral canvas for striking Hyper Pink and Hyper Royal accents, colors that have been prominent in Bronny’s on-court appearances. This thoughtful color palette not only makes a bold visual statement but also directly connects the shoe to the young athlete.The “Bronny” colorway carries forward the lightweight construction and durable traction of the NXXT Gen model, which was specifically designed to handle the fast-paced nature of today’s game. This sneaker is not just a tribute but a high-performance shoe built for the court.

I Know What You Did Last Summer
As we head deeper into the witching season (also known by the more benign term “pumpkin spice season”), the scary question haunting many in our industry is just how spooked consumers will be over price increases largely attributed to recent tariff hikes. Will they run screaming from stores like teenage counselors at Camp Crystal Lake …
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