Month: August 2025

Name: Nike Air Max 1000 “Oat”Colorway: Oatmeal/White/Total OrangeSKU: HV0234-100Retail Price: $180 USDRelease Date: August 19Retailers: NikeUpdate: Nike offered an official look at its 3D-printed Air Max 1000 in “Oat” back in June and, with the help of Zellerfeld, has prepared it to drop later this month. The experimental sneaker will see a limited number of pairs available via SNKRS Draw on August 19 at 1pm EDT. It is said to be open to all SNKRS members based in North America and will feature whole sizes only. The design is now expected to be priced at $180 USD, based on its “Black” counterpart that drops on the same day via Zellerfeld.Update: It’s been over half a year since Nike revealed the Air Max 1000. The 3D-printed silhouette made in collaboration with Zellerfeld is finally being readied for a retail release, with the Swoosh now presenting its images of this “Oatmeal” colorway that we discussed previously below. As noted in prior in-hand looks, a Swoosh is debossed at the midfoot while an orange Air unit features Air Max 1000 branding on one side and a “FUTURE” callout placed next to a “Bowerman” nod on another. We remain without a release date, however, it’s likely to debut on shelves within the next few months via Nike SNKRS at a starting price of $210 USD.Original Story: Nike is pushing the boundaries of footwear innovation with the upcoming release of the Air Max 1000 “Oatmeal” offering a truly futuristic take on the iconic Air Max lineage. The Air Max 1000 is a revolutionary design, built using Zellerfeld’s advanced 3D-printing technology. This means the shoe features a seamless, laceless, and digitally molded upper, eliminating traditional stitched panels and creating a sleek, sculptural aesthetic. The “Oatmeal” colorway, which has surfaced via social media account @jcheyenne_ presents a smooth, monochromatic palette that highlights the intricate, textured lattice structure of the 3D print. This neutral base is boldly contrasted by a visible red Air unit in the heel, adding a pop of color and a nod to Air Max heritage. Subtle Swoosh logos and technical heel tabs complete the minimalist branding. Designed with sustainability in mind, the 3D-printed construction aims to produce less waste. Functionally, it offers a custom-like fit, and a flexible outsole with multi-directional grip for comfort and stability. “Made in Germany” markings further emphasize its premium production.

August is here and summer continues to bring sunshine. Footwear brands are also bringing the heat as Nike, Crocs, PUMA, Salomon, New Balance, HOKA, and Jordan Brand have all prepared drops to look out for this week. Before diving into what to expect from the next seven days in the sneaker space, let’s look back at which headlines stood out to us this past week.On the feature end, the Hypebeast team traveled to Puerto Rico to capture a first look at the Bad Bunny x adidas “The Archive” exhibit, highlighting nearly 150 pairs that are mostly unreleased. Meanwhile, Nike had a big week for itself with LeBron James teasing the Nike LeBron 23 and Lil Yachty unveiling three Cactus Plant Flea Market x Nike Swamp Sponge Dunks. Delta Airlines surprised sneakerheads with its employee-exclusive take on the Air Force 1 Low. Another collaborator to make noise with the Swoosh was COMME des GARÇONS HOMME PLUS, which had its two Air Rejuven8 colorways officially presented. Rounding out the Nike news, we spotted two Billie Eilish-themed Air Jordan 4s on the superstar’s feet, as seen during her world tour.Circling back to adidas, Edison Chen offered a first look at a CLOT x adidas Anthony Edwards 1 Low, which is covered in blue flames. Brain Dead’s adidas Japan Los also made an appearance while we took a closer look at the neapolitan-esque Bad Bunny x adidas Adizero SL72. Elsewhere, Salehe Bembury announced his latest Crocs launch: a “Tetra” colorway of his Pollex Cypress boot. Two basketball shoes were also spotted: LaMelo Ball’s PUMA MB.05 and Kyrie Irving’s ANTA KAI 2 Speed.Now that you’re caught up with the latest news from the footwear industry, let’s take a look at what’s to come, starting with another Nike Ja 3 release. Once you complete your walkthrough of our latest list of launches, don’t forget to hit up HBX to see which shoes you can pick up today.Nike Ja 3 “Light Show”Release Date: August 5Release Price: $125 USDWhere to Buy: SNKRSWhy You Should Cop: Ja Morant and Nike Basketball introduced the Nike Ja 3 last month, leading with the “NY vs NY” colorway. Now, a similar graffiti-inspired look is set to drop this week, sporting a “Light Show” theme that nods to Morant treating every game like it’s showtime as he packs highlight reels with special moments each night. The colorful “JA” callout at the lateral rests atop a gray-on-gray color scheme that is present throughout the shoe.Krispy Kreme x Crocs Classic ClogRelease Date: August 5Release Price: $90 USDWhere to Buy: CrocsWhy You Should Cop: Crocs’ Classic Clog has never looked sweeter. The slip-on specialists have teamed up with Krispy Kreme to glaze the beloved clog. The donut-inspired look pays homage to the chocolate iced with sprinkles donut on the left shoe and strawberry iced with sprinkles on the right. Meanwhile, special thematic Jibbitz and co-branding at the strap and footbed tie together the unique look.FENTY x PUMA Avanti “Pale Plum” & “Black/Tan”Release Date: August 6Release Price: $120 USDWhere to Buy: PUMAWhy You Should Cop: Rihanna’s FENTY x PUMA partnership continues to drive success to the German sportswear brand. The duo is not afraid to make a statement and is back this week with two new takes on the Avanti sneaker. The football-inspired silhouette dons colorways of “Pale Plum” and “Black/Tan,” offering a leather upper with its co-branded fold-over tongue present alongside a translucent TPU heel.JJJJound x Salomon XT-6Release Date: August 7 (US/Europe) and August 8 (Global)Release Price: $190 USDWhere to Buy: JJJJound and SalomonWhy You Should Cop: The tastemakers over at JJJJound have finally reconnected with Salomon for the duo’s second collaboration. This time, the pairing has moved on from the XT-Wings 2 to the XT-6. The popular model has been presented with JJJJound branding visible at the tongue and heel. Meanwhile, compositions of blue and black offer two opposing viewpoints: bold and subtle.The Whitaker Group x New Balance MADE in USA 990v4 & 998 “Willful Bias”Release Date: August 7 (JAIDE) and August 8 (All TWG Stores)Release Price: $220 USDWhere to Buy: JAIDEWhy You Should Cop: The Whitaker Group, which manages prominent retailers A Ma Maniére, Social Status, APB, Prosper, and now JAIDE, is back with its third New Balance release. This time around, the MADE in USA line’s 990v4 and 998 are the subject of the “Willful Bias” campaign, honing in on the excitement of the end of college semesters. Both pairs feature “Jade Green” mixed material builds that carry white, off-white, and black detailing.Nike Air Max 95 “Cool Grey/Blue Spark”Release Date: August 8Release Price: $190 USDWhere to Buy: SNKRSWhy You Should Cop: The 30th anniversary celebration of the Nike Air Max 95 continues this week with yet another “Big Bubble” launch. “Cool Grey” and “Blue Spark” collide on the classic sneaker, offering a gray gradient at the human anatomy-inspired upper and blue detailing located at the lace loops, tongue branding, Air unit, sockliner, and lateral Swoosh.HOKA Speed Loafer “Birch” & “Walnut”Release Date: August 8Release Price: $185 USDWhere to Buy: HOKAWhy You Should Cop: Hybrid shoes serve as great ways to balance familiarity and newness, with the sneaker loafer trend adding spice into the mix with its many provocative silhouettes. For HOKA, it introduced the Speed Loafer this year, combining a Vibram Megagrip outsole with Speedgoat 5 tooling and a loafer-inspired upper. It’s back this week in “Birch” and “Walnut” colorways that are ready for fall.Air Jordan 40 “The Classic”Release Date: August 9Release Price: $205 USDWhere to Buy: NikeWhy You Should Cop: In case you missed out on the Air Jordan 40’s debut last month, Nike has prepared a restock of its lead “The Classic” colorway. The latest addition to the Air Jordan legacy features full-length ZoomX foam beneath a full-length Zoom Strobel unit, a first for the brand. Premium leather in white is contrasted by black at the collar and tongue. Meanwhile, a new herringbone traction pattern backs every drive, jab, and leap.Air Jordan 4 “Denim”Release Date: August 9Release Price: $220 USDWhere to Buy: SNKRSWhy You Should Cop: Jordan Brand’s standard Saturday sneaker launch is a doubleheader this week as the ladies are being treated to a new women’s-exclusive take on the Air Jordan 4. This “Denim” colorway, officially given the “Worn Blue” name, follows three denim-covered Air Jordan 4s made in collaboration with Levi’s back in 2018. Its two-tone denim build is complemented by off-white notes, a gum sole, and golden “Jordan Family” dubraes. Not to mention, it comes in a denim-inspired shoe box to complete the theming.Demon Slayer x Crocs CollectionRelease Date: August 11Release Price: $80 USD to $95 USDWhere to Buy: CrocsWhy You Should Cop: It’s been nearly two years since Crocs teamed up with the Demon Slayer franchise to offer four character-themed looks dedicated to Tanjiro, Nezuko, Inosuke, and Zenitsu. Now, the entire range, which includes three Classic Clogs and an Echo Clog for Tanjiro, is back alongside a new fifth pair: a Shinobu-inspired Classic Clog that is covered in her signature butterflies.