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The Supreme x Nike Air Max 96 Collection Serves See-Through Style in This Week’s Best Footwear Drops

As lore has it, May is a month of love and success — so it seems only fitting that the world’s biggest footwear brands would be kicking it off in style. During this first week of May, we’re set to see high-heat styles from brands like Nike, adidas, Jordan Brand, New Balance and Dr. Martens, but before we dive into the best drops from the next seven days let’s take a look at what went down last week.Travis Scott’s 29th birthday was May 30, so HYPEBEAST ranked his Nike and Jordan Brand collaborations from worst to best. The latest installment of Sole Mates saw HUF brand director and Innovative Leisure co-owner Hanni El Khatib discuss his affection for Nike’s Air Zoom Flight 95.Per usual, there was plenty of news on the Jordan Brand front. We got two blasts from the past: one when NBA legend Rip Hamilton starred in the aforementioned Travis Scott’s Air Jordan 6 “British Khaki” campaign, and another when Bill Murray’s Air Jordan 2s from Space Jam were put up for auction. Release dates were announced for the Air Jordan 1 KO “Chicago” and the Air Jordan 4 “White Oreo,” and official images of the Air Jordan 1 “Shadow 2.0” popped up. There was something for everyone in the world of Nike too. Nike Basketball was busier than usual with news around the revival of two classic LeBrons — namely the LeBron 8 “South Beach” and LeBron 8 V2 Low “Miami Nights” — plus the official announcement of the Concepts x Nike Kyrie 7 collection. Moving from hoops to sportswear, the Supreme x Nike Air Max 96 collection was revealed in full, the UNDERCOVER x sacai x Nike LDWaffle “Bright Citron” caused a stir and a Puerto Rico-themed Air Max 97 surfaced. Of course it wouldn’t be a proper week without some Dunk news, so we also got a look at the Dunk Low “Sunset Pulse” and the Dunk Low “NY vs. NY.” The adidas YEEZY line had its moments in the spotlight as well, with on-foot shots of the YEEZY BOOST 350 V2 “Mono Cinder” plus a look at the YEEZY BOOST 350 V2 “Light,” a brief glance at the YEEZY FOAM RNNR “Ochre” and the announcement of two restocks: the YEEZY BOOST 350 V2 “Tail Light” and YEEZY DSRT BT “Oil” and “Rock.” Lastly, Crocs shares hit an all-time high and Palace revealed its inagural Crocs collaboration. Noted prankster Imran Potato teased giant foam slip-ons that look like human feet, and Rick Owens teamed up with Dr. Martens to craft a second collaborative capsule.Caught up? Let’s get into this week’s 10 best releases. When you’re done sifting through the top drops, you can also head over to HBX to check out even more new footwear styles.Air Jordan 1 “Rust Shadow”Release Date: May 4Release Price: $170 USDWhere to Buy: Nike SNKRS and Foot LockerWhy You Should Cop: A bronzed Jordan Brand sneaker that’s half weathered sculpture and half “Shadow,” the Air Jordan 1 “Rust Shadow” is an aged work of art in footwear form. It’s quite unlike any other sneaker in the Jumpman’s Summer 2021 retro lineup as well, making it one of this week’s standouts.OAMC x adidas Type O-6 and Type O-8

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Roger Federer-Backed On is Planning for a $5 Billion USD IPO

On is now reportedly planning for its initial public offering.Backed by its own country’s tennis world champion Roger Federer, the Swiss-based footwear brand is seeking a valuation of $5 billion USD for the IPO, according to a new report from Bloomberg. Sources close to the matter say that the company can list as early as this autumn in the U.S., and is currently working with various banks to make this happen, including Goldman Sachs, Morgan Stanley, and JPMorgan Chase.Originally founded back in 2010, On focuses on performance footwear, focusing designs around its proprietary cushioning technology patented as Cloudtec, a rubber or foam outsole featuring a hollow, tube-like configuration to provide softer landings and stronger impact responses. In 2019, Federer became a shareholder of the company and subsequently launched his own tennis shoe The Roger last year.In other business-related news, Sony is partnering with Discord to bring its features into the PlayStation ecosystem.

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Teva and Polaroid Join Forces for Summer-Ready Sandals and Camera

Hot of the heels of unveiling its tiniest camera to date, Polaroid has teamed up with Teva for a summer-ready sandal and camera collaboration. The limited-edition capsule is inspired by the nostalgic heritage evident in both brands.The collection includes a pair of classic Teva sandal silhouettes, which are constructed using recycled materials. The sandal features pops of the Polaroid’s signature rainbow spectrum, as seen on the ankle straps of the sandals highlighting the co-branding. The collaboration sees Teva’s ever-versatile Original Univeral and Midform Universal sandals appear in an updated gray and red colorway.A custom refurbished Polaroid 600 camera, complete with Teva’s classic logo on the front rounds out the collection. Additionally, a premium co-branded Teva x Polaroid strap made from recycled yarn is included as final touch to the collaborated camera design. The camera uses Polaorid 600 film in color or classic black and white.The Teva x Polaroid limited-edition Original Universal Polaroid and Midform Universal Polaroid are sold at retail between $70 USD and $80 USD respectively. The Teva x Polaroid 600 camera sells for $160 USD. The capsule collection is available online at Teva. View this post on Instagram A post shared by Teva (@teva)In other fashion news, here’s Stüssy’s latest SS21 collection.

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