Month: March 2021

After joining forces during Fall 2020 to introduce the PUMA Clyde All-Pro Kuzma Mid, Kyle Kuzma, Rhuigi Villaseñor of LA-based streetwear brand RHUDE and PUMA are preparing to dish out even more footwear propositions this year. For this expansion, the parties involved are bringing about a brand new collaboration entitled the PUMA Clyde All-Pro Kuzma Low.Several elements from the original model are certainly brought over to this chopped down variation, but it does feature standout traits that allow it to stand on its own. Leather The back end region of the shoe arrives in familiar form as it sports white leathers and black suede color-blocking, the former of which also host the same PUMA banner that is backdropped in a beige hue and adorned with black font. The mid-foot and toe box areas have be adjusted with a lightweight-yet-durable Matryx Engineered Knit, which by nature gives the shoe a more striking element due to its stitchings that sprawl throughout. More contrasting notes appear via the gray toe cap overlays, mustard yellow collars and the PUMA tongue lettering which is drizzled in green.Bottom pieces are designed in a similar fashion to its predecessor as it features debossed horizontal lines that stretch across its the midsoles.These are expected to launch on Marc 27, 2021 via PUMA and select retailers for $140 USD.For other news, atmos and Staple have revealed a PUMA Suede “Crow & Pigeon” collaboration.

For those lucky enough to have picked up the Nike Air Max 90 “Bacon” this morning, good news: Oscar Mayer has got your new shoes covered with the launch of its bacon-scented shoelaces.Oscar Mayer is famous for many things, most notably its Wienermobile and for offering a wide selection of hot dogs, bacon, cold cuts, and even a hot dog ice cream sandwich to the masses. Now, it looks to branch into the world of sneakers, producing a set of laces that coincide with the release of the aforementioned AM90 “Bacon,” and not only are they very apt for this pair, they can also be used throughout your sneaker collection.Scented with real Oscar Mayer Hardwood Smoked Bacon, the laces are sure to add a sizzle to any pair of kicks with their hyper-realistic bacon design. The red-toned pair features speckles of white to look like fat marbling on a slab of bacon, while white aglets round out the tasty look. Speaking on the release, Megan Lang, associate director of Oscar Mayer said, “There are few things better than the delicious smell of freshly cooked Oscar Mayer Bacon, but you shouldn’t have to turn on the stove to fill your nostrils with the heavenly scent… We know bacon lovers can’t get enough of it, so we’ve created these bacon-scented laces to give fans the chance to carry their bacon love everywhere, whether they’re styling the hottest new sneakers or sizzling up an old pair of shoes.”For those interested in copping a pair of the laces, Oscar Mayer will be hosting a competition running from now until April 1. This is no April Fools joke, as 1,500 people will be selected as the winners of these laces on April 2. Tweet Oscar Mayer using the hashtags #OscarCookMyKicks and #Sweepstakes to be in with a chance.In case you missed it, check out Sevenstore’s editorial for the Nike Air Max 90 “Bacon.”

Earlier this week, the beverage giant Coca-Cola and Japanese sportswear company ASICS unveiled their collaborative GEL-Quantum 90, and now the duo is back with yet another take on the running-ready sneaker.Whereas the previously-seen pair opted for a full red upper with “Coke White” detailing on the sole unit, this new pair delivers something much more subtle for those looking to rep Coca-Cola less overtly. As noted previously, this shoe’s official name is “Tokyo” which is presumably related to a forthcoming Tokyo Olympic Games collaborative product, which would tap into ASICS being a Japanese company and Coca-Cola being the longest-running sponsor of the International Olympic Committee to date.So, to continue the theme, Coca-Cola fits the GEL-Quantum 90 with a full white mesh upper while the raised Tiger Stripe cage has been covered in red branding. Hits of red detail components such as the rope laces, the ASICS branding on the tongue, and even the lace stay — which aptly features a depiction of a Coca-Cola bottle on it — while more “Coke Red” touches can be found lining the interior and on the branded heel tab.Rounding out this homage to the beloved soft drink is the GEL unit itself, which is tinted green in respect to the glasses and bottles that Coca-Cola was frequently served in. Last but by no means least is a complementing box design, also fitted with “Coke Red” and white branding.Take a look at the Coca-Cola x ASICS GEL-Quantum 90 in “White/Coke Red” above, and pick up a pair from retailers such as Asphalt Gold on April 9. The sneaker is set to cost €129 EUR (approx. $152 USD).Elsewhere in the realm of bold sneakers, here is a closer look at the Nike SB Dunk Low “What the P-Rod.”