Informa Markets Fashion, operators of Project, Magic, Coterie and Sourcing at Magic trade shows, has appointed Edwina Kulego as Vice President of International and Business Development, starting on Dec. 23, 2021. With over a decade of leadership experience in the fashion industry, including launching Informa Markets Fashion’s international development arm (formerly owned by UBM) in 2016, Kulego brings a specialized background in international and new business development, and demonstrated expertise in the development of omnichannel solutions for the fashion B2B industry.
In this newly developed role, Kulego will oversee all sponsorships and new business opportunities, in addition to international business development. Her teams will focus on generating new market opportunities, strategic projects and new avenues for commercial expansion for both live events and digital platforms, as well as guiding the company’s international growth strategy across its entire portfolio of brands.
“We are thrilled to welcome Edwina back to the Informa Markets Fashion team,” states Kelly Helfman, president of Informa Markets Fashion. “As a well-known fashion visionary with deeply-rooted, top-tier industry relationships both in the U.S. and abroad, Edwina brings a strategic vision to this role which will support forward-thinking initiatives that address our customers’ modern and evolving goals.”
In her most recent role, Kulego was the Vice President of Liberty Fairs, where she oversaw all aspects of the business. Prior to her time at Liberty, Kulego launched the first International Business Development Department at UBM in 2016 and spearheaded the launch of MAGIC Japan, now known as PROJECT Tokyo, in 2017. Kulego started her fashion trade career in 2010 at Project and holds an International Business degree from Berkeley College. She was born to Ghanian parents in Sweden, studied in France and Spain before moving to New York in 2007, and speaks five languages.
“I am delighted to re-join the Informa Markets Fashion team in this new global leadership position. The world as we know it has changed significantly over the past two years and the importance of strengthening and supporting our global community is even more imperative,” states Kulego. “I am excited about the opportunity to expand into new markets and bring global talents to our marketplaces. I am looking forward to working alongside our dynamic teams to build meaningful partnerships that create a long-lasting impact in our industry.”
Edwina Kulego, the new Vice President of International and Business Development, for Informa Markets Fashion.