The Black Diamond Group, makers of protective footwear, is teaming with Syndic8 as its ecommerce syndication platform. With a vast selection of high variant SKUs, the company needed a solution to simplify the process of managing product information and streamline the flow of data across all digital selling channels. Syndic8’s platform allows for the normalization of data upon ingestion to ensure all digital selling channels’ requirements are met, increasing operational efficiency and the integrity of Black Diamond’s product information on the digital shelf.
“We are thrilled to take advantage of Syndic8’s innovative solution for managing high variant SKUs,” states Jennifer Waddell, vice president, Digital Strategy and Marketplaces for Black Diamond. “Their platform will allow us to streamline our product information management process and increase our network of digital selling channels with ease.”
Through Syndic8’s collaborative platform, Black Diamond can seamlessly syndicate product information to various digital trading partner and marketplace destinations, including but not limited to Dicks Sporting Goods, Boot Barn, Zappos, DSW, and Tractor Supply Co. By partnering with Syndic8, Black Diamond can expect an increase in sales velocity, improved data quality, and reduced time-to-market.
“Syndic8 is extremely excited to work with Black Diamond and help them take their digital sales to the next level,” says Chris John, CEO and cofounder of Syndic8. “Our platform is designed to simplify the process of managing product information and streamline the flow of data across all channels, making it easier for companies to succeed in the digital marketplace.”
Black Diamond’s waterproof tactical boot.
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